Have you met Tessa of Wild Earth Botanics?
Our WAPI team interviewed her and here is your chance to get to know her:
W: Tell us about your story, where are you coming from? How did you start your business?
TF: Hello, I am Tessa Fraser. I was born in Nairobi and grew up in Naivasha
I had actually decided to settle in South Africa as I had been living and working there for several years. However, the South African immigration system is very strict and does not extend resident visas to Kenyans without a special skills permit. This forced me to move back to Kenya. Moving back opened some exciting new doors and I began to develop a new dream.
W: Did you always want to make beauty products, how did it started, what material are you using and why?
TF: My previous work involved the more botanical side of plants, (horticulture, garden design & floristry) When I came back to Kenya, I felt inspired to utilize the incredible ingredients around us into something which could be healing, sustainable, have traceability and a responsibility to the planet
My intention was to create a simple honest brand which had clean effective products sourced locally and as organic as possible. My background in botany helped fuel the passion to create special blends and formulations.
W: Who are you working with currently?
TF: Wild Earth Botanics is run by myself and I am blessed enough to have a full time lady to help me. Day to day I work with small scale farmers, distillers, redistributors, retailers, event organizers, couriers, etc.
W: Where do you find the material?
TF: This was a challenge, as most of the growers do not use email. It was a few years of patience, sampling and learning.
W: What changed from then to now?
TF: Since starting the business has grown a lot thanks to the demand of clean beauty products. I have outgrown my work space. The biggest change has been progress! Which is wonderful.
W: Did anything change with people like WAPI helping to reach a broader market?
TF: Yes, for sure, some people had never heard of Wild Earth Botanics and WAPI customers got in touch personally to tell me they loved the product in the WAPI box. This type of feedback is priceless to me and makes me feel happy about what I am doing.
W: Were you able to buy new tools or hire people?
TF: I have plans to build a bigger studio in the near future, and if all goes well, then hopefully we can introduce some ambassadors.
W: Where do you see yourself in 3 years ?
TF: In 3 years, I would like to see my business flourishing and to have more presence in the local market. I also hope to expand and introduce a spa experience involving the Wild Earth Botanics range.
W: What’s your biggest dream?
TF: I have a dream that my brand does not simply sell skincare, but that it makes a difference to those who use it, those who consider it and those who compete against it. I hope to spread a message and inspire users to feel compelled to question mass produced beauty products, consider the impact of wasteful packaging, the heavy use of harmful chemicals, to educate about animal testing and to inspire a ripple of change. It would be a dream come true to know that WEB has inspired someone to go cruelty free in all aspects of their life. In my other dreams we are all living in a more sustainable, energy renewable symbiotic relationship with the planet.
W: What do you like the most in your job?
TF: The formulating! Without doubt. I am so in love with the process, the finished creation and the incredible scents that I have the pleasure of working with every day. I feel incredibly lucky to be doing something I love every day.
If you haven’t try the Wild Earth Botanics products yet, you need to discover this 100% natural local and social marvelous brand