We love ethical over here…WAPI?
But, what does ethical actually mean? Good? Is it as simple as it seems? Well, yes! Basically, ethical means ‘morally right’, and many of these morals almost everyone can agree, are good! So ethical means what most of us judge to be eco-friendly and good for and to the environment, or fair-trade where there is equality throughout the chain of production, or socially uplifting in terms of giving back to or supporting a community…
It’s clear to see why ethical is so attractive. That you can have whatever you want in terms of products, experiences etc. without the guilt of general consumerism. You know for a fact that your purchases and experiences aren’t only making you feel happy and fulfilled, they are in fact doing real good for a person, a community, an eco-system and even the world!
Today, we’re surrounded by cheap, fast and easy…and we’ve become so consumed with consumerism and captivated by ‘confusion marketing’, to the point where we’re slowly losing our ability to make conscious choices. But this state of affairs is currently showing itself to be an unfair, unhealthy and un-sustainable mode of living. The destruction of the environment to feed our appetites for cheap, the exploitation of disadvantaged people to provide labour to fuel our need for fast and easy…it’s just not right, whichever way you look at it.
True, you could buy a piece of furniture from anywhere, however, we believe you should care; where and how was the wood sourced? Did the artisan responsible for the beautiful handiwork get their proper due? And this goes for everything you purchase, jewellery, bags, clothes, décor… Go ahead and treat yourself to a meal out, but say no to plastic straws (and any other single use plastic you can avoid) and drink from the glass, after all, isn’t that what cups and glasses are for?
Let’s join hands and choose ethical, it’s easy! Ethical brands will be sure to tell you if they have an eco-friendly or social aspect to them. And we think they’re absolutely right! To be proud of the fact that they choose to do business with people and the world in mind, not just the bottom line.
And that, is why we love ethical over here…WAPI?
