Guy’s don’t care about how they look, or at least, ‘real’ ones don’t… Right?

Or, if they happen to care, it should be caring with little action involved. Do the basic minimum and sometimes splurge…exfoliate or something. Maybe it’s instinctual nature; it’s pretty hard to hunt and be hunted by sabre-tooth tigers and worry about chapped lips.

It’s what we hear all the time and yet, who shouldn’t care about their body?

Whoever told you that you should ignore the largest organ on your body because caring makes you less ‘manly’…lies on lies. Your skin is the wrapping you come in guys, and, who doesn’t like pretty packaging…? JK, this isn’t about vanity, it’s about the fact that since this is your life, your body, your skin; look after it and don’t let anyone tell you otherwise.

Wouldn’t it make sense to nourish every part of your body so you’re strong enough to withstand the vigor’s of the daily grind? Caring for your skin allows you to out-run the other guy whose cracked heels are slowing him down… And here’s the best part, it’s really easy. It’s not some mystical skill. To get you started, here’s a locally made, naturally crafted beard and skin-care line, for you to step up and take control of your skincare in the same way you’re handling life, boss like. The way we look isn’t up to us, but health for the most part, is.

You’re a guy on the come-up, living and trying to win or winning already, so why not win at this too. And any time you flounder, wonder what to do, you’ll know where to find plenty of amazing brands and tips too… Wapi?